We strive to become a globally recognized brand and help women around the world to tame their period.

Birute,

-Dubai
SAFE
Laboratory and clinically tested and certified products.
Functional
Effective, highest-quality products created by a woman.
Innovative
Innovations that help women to ease periods and eliminate discomfort.
Sustainable
Health and sustainability are our priorities when developing our products.
HOW WE DO THAT

Empowering Every Cycle

Experiencing the transformative power of quality period care firsthand made me realize how vital it is to ensure that every woman and girl has access to these essential products. That’s why a portion of our profits is dedicated to donating menstrual products to those in need. We believe that access to period care is a basic right — not a privilege — and we’re committed to making a meaningful difference in the lives of those who might otherwise go without.
HOW WE DO THAT

Vogue Is Here To Make Women Bold Out The Trend

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HOW WE DO THAT

Empowering Every Cycle

Experiencing the transformative power of quality period care firsthand made me realize how vital it is to ensure that every woman and girl has access to these essential products. That’s why a portion of our profits is dedicated to donating menstrual products to those in need. We believe that access to period care is a basic right — not a privilege — and we’re committed to making a meaningful difference in the lives of those who might otherwise go without.

#TameYourPeriod

Our Brands:

Gentle Day

Founded in 2009. Products under the GENTLE DAY® brand are sold in Europe.

Genial Day

The brand was founded in 2015 and is registered in the US and Canada. It is available both online and in stores across these countries.

EiVi by Genial day®

This is our patented underwear brand which was born in 2016 and inspired by the founder's daughter Eiva.

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